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The bottom line is that as spoken search queries grow to become a larger chunk of search query traffic, enterprises must optimize their local presence if they want Siri to tell people they exist.įortunately, there are steps you can take to give your business a better chance of being found by Siri. What this means is that if you run any kind of business, if you aren’t at the top of the list you are invisible when it comes to spoken search.
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On a Mac, iPad or iPhone you’ll see a list, but if you are using a voice search-enabled device like HomePod, AirPod or one of those other far less private smart ‘surveillance capitalism’ speakers out there, you only get told about the top result found. Having done all this work in more or less real time, the search agent then has a little think, synthesizes the data, and delivers you an answer.
#Who does siri voice software#
When you ask Siri to find you, say, a plumber, the software does the following things: It’s reasonable to assume that a big chunk of Siri search activity is for the same thing. That’s people searching for local shops, organizations, events, skills and more. We know that overall 40% of search is about local requests.